Q1. How and when did you start your Entrepreneur Journey to serve into Wedding industry? What did inspire you to start your own business? F...
Following a typical Indian parent’s goal, being a state rank holder, I studied to be a Computer engineer from Mumbai and subsequently worked as an analyst with a leading private sector bank for 3 years. The childhood passion for drawing, painting and designing was left far behind in the mindless pursuit of a corporate career. In early 2007, I finally decided to quit the cushy corporate job and follow my passion in the field of fashion and designing. When I was selected for a postgraduate program in Apparel designing at the prestigious Institute in Ahmedabad, there was no looking back.
After completing the course, I worked with a couple of reputed department store chains as a designer for a brief period before starting my eponymous brand in 2011. The idea was to give creative freedom to my own vision and to use the services of talented karigars and bring the magic of handmade luxury into the clothes.
The label’s minimalist yet fashion-forward style brings about a beautiful blend of traditional crafts and contemporary designs for modern Indian women who are proud of their roots. We offer fully customised experience to our clients through our own website as well as a studio based out of Mumbai.
As a brand philosophy, I believe in timeless classics and creating evergreen outfits that clients can wear again and again, even passing it to the next generation as a legacy. Even the bridal outfits are designed in such a way that it can be used later with a fun mix-and-match, adding a dash of your personality and basically playing your own stylist!
Being a bridal designer and working with brides more often than not, the most common challenge is to be able to craft their dream bridal outfit into reality. The digital trend has picked up where a lot of shopping is now happening virtually so the challenge always is to give a personalized experience to our clients and offer them customization in colours, styles, silhouettes and surface ornamentation.
Clear communication is the key to successfully navigate through a challenging situation. Even for our long distance brides, we make sure that we are on the same page before starting the work. We share all possible colour, fabric and embroidery swatches which enables them to visualize their outfit even before it's made. We also share progress on their outfits through photos/ videos and are always accessible to clear any doubt, if required.
My advice to new entrepreneurs would be to start small and understand the whole dynamics of the business. Fashion is a monetary intensive business and the operational costs are very high, so starting on a relatively smaller level will give you more bandwidth to sustain yourself till you find your foothold in the industry. As a creative person, find your niche, identify the client segment and use social media for brand awareness. Have faith in yourself and give your best!
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Interviewed by: Khushboo Chotaliya - Co-Founder of Sanskari Decor from Mumbai, India
Referred by: Sonika Chopra - Actor, Model, Professional Anchor, EMCEE from Mumbai, India.
Khushboo is a student of Yogesh MA's Digital Influencers Academy.
Kindly follow Khushboo here:
Instagram: https://instagram.com/KhushbooBChotaliya
Facebook: https://facebook.com/KhushbooBChotaliya
Linkedin: https://linkedin.com/in/KhushbooBChotaliya
Twitter: https://twitter.com/KhushChotaliya
Youtube: https://youtube.com/c/KhushbooBChotaliya
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