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Shweta Khurana - Founder MD of Molly Moo Ice Creams from Jaipur, Rajasthan, India

Q1. How did your career journey start? Or who inspired you to start this journey? We moved to Jaipur in 2013 and I have been in the corporat...

Q1. How did your career journey start? Or who inspired you to start this journey?

We moved to Jaipur in 2013 and I have been in the corporate world for the last 13 years. My husband's shift from FMCG to Telecom got us from Mumbai to Jaipur. Creating something which is unique and innovative was always on our minds. The decision to take a risk of a settled job and entering the entrepreneur's world was simple for us. We didn’t think much about the shift assuming it's going to be simple.

The passion was to create something, which is Healthy and Tasty, the product that I am confident to give to my children. The word Ice-cream is associated with guilt and indulgence, To have a category of light, pure farm fresh ice creams where you don’t have to worry about the calorie intake has been the objective behind starting the brand. Every successful entrepreneur has been an inspiration for us to take this leap.

Q2. Kindly share some information about your Business, products and services here.

Ice cream market has been completely fragmented till now. Someone is doing good waffles or popsicles, natural fruits or cakes, but no one is doing all forms under one roof. We started with the concept of light Farm Fresh Ice creams with a complete range of flavors. A family outing can have a gala time as there is something special for each family member- Benarsi Kulfi for Grandparents, Irish whiskey for Papa and blueberry for Mamma, Whey Protein cookies and cream for Body building brother and chocolate wide range for a sister. Moreover, the complete health segment of Keto, Vegan, zero Sugar and athletic range is vacant. 

Molly Moo works on freshness of ice-cream as these are pure and without any artificial flavors, the shelf life is 3 months. Apart from 90 different flavors in our library, we also do Sundaes, cold stones, popsicles, candy bars, ice-cream cakes, sorbets, parfaits and much more.

Q3. What kind of challenges did you face while starting a business?

To finalize the business of ice creams was very exciting for us. We did a lot of research and case study on Indian as well as International brands. To figure out the gap was the main challenge. My catering experience helped me in narrowing that and making it crisp and what we were looking for. So the category of Light pure farm fresh ice creams was missing in the country. So, here we are making healthy, tasty, light ice creams.

Q4. Share it with our readers about your discovery period when you were facing difficulties in your Business.

Per Say, there is not much talent available in the country that can help you develop an ice cream product that is already missing. But the good thing is that the internet has made the world so small and it brings the complete information to you In a click. Now it's up to you, how much you make use of it. Developing the product, creating the brand, designing a logo, marketing strategies, café layouts and all these development aspects were really exciting. The difficult thing was to narrow down our focus and create something that has not existed before.

Q5. Do share with our readers about your experiment period after the discovery period.

We did a lot of tasting sessions, invited friends and family to share the feedback. The café was launched after 6 months of that. But the real challenge starts when you are out in the market for the public. We launched the brand in October, 2017. People called us crazy to start an ice cream business in the winter. But we were very clear that we have started this business not for 1 winter rather multiple winters. Surprisingly, we gained success each month and we reached a crazy number by 25th of December. It moved further, by loads of franchise enquiries. By 9th month Molly Moo was ready with the next baby, Our 2nd outlet. And to move further by the end of 2nd year we had 4 outlets running in Jaipur. That journey of giving a franchise taught us a lot. That was the real discovery to understand expansion. A chain of outlets sounds really good but to maintain standards and drive sales is where the challenge lies.

Q6. What are your future plans? 

Molly Moo plans to spread its wings to different cities and states. We have cafes coming up in various other cities. We have recently started our operations in Ludhiana, Ahmedabad and would be opening up soon in Delhi and Indore. Our immediate target is Tier 2 cities of Rajasthan, Gujarat, Madhya Pradesh, Punjab and NCRs. The franchise model has proven its success across places. The investment is very low and Roi is fast. We are looking for Partners who can put in their heart and soul to spread the trust in the brand. By next 5 years we want Molly Moo to be in every main city/town of the country. We also do White Label for many prestigious health brands in India.

Q7. How would you advise and suggest new entrepreneurs who want to start and sustain business?

Believe in Yourself, Do the proper research before you start a project. Don’t think more about the success, work upon all the factors that can be a reason for failure. Keep sharpening the project while moving forward. People will give you too much advice, have trust in yourself but don’t ignore the customers feedback. You are there because of the customer. And patience is the KEY.

Q8. LinkedIn profile URL link

Q9. Facebook profile URL link

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Q11. Instagram profile URL link

Q12. Personal blog URL link


Q13. Company website & Company blog URL link


Q14. YouTube channel URL link


Interviewed by: Khushboo Chotaliya - Influencer & Co-Founder of Sanskari Decor from Mumbai, India.

Khushboo is a student of Digital Influencers Academy.

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