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Ajit Rajdev - Founder & Business Head - Madhurash Cards, Wedding & Invitation Cards Manufacturer from Rajkot, Gujarat, India

Q1. How and when did you start your Entrepreneur Journey to serve the Wedding industry? What inspired you to start your own business?   I or...


Q1. How and when did you start your Entrepreneur Journey to serve the Wedding industry? What inspired you to start your own business?
 
I originally used to sell keychains, calendars, and miniature items on my bicycle when I crossed across a Wedding Card shop and somehow my inner self forced me to get into a Wedding Card Business in 1983. At that time, vendors were not even used to stock 200 pcs of any Invitation design. I started with a small 111 sq. ft. shop at Bhuj - Kutch.
 
Q2. Kindly describe more about your business, your role, products/services.
 
We are currently into Export, Retail and Wholesale selling Wedding & Invitation Cards. We deal with a wide range in Wedding & Invitations cards from as low as Rs. 3/piece to Rs. 3000/piece. We encompass Invitations in all forms such as Laser Cut Invitations, Hard Bound Wedding Cards, Dry fruit Boxed Invitation Cards, MDF/Wooden Invitations, Acrylic Invitation Cards, Scroll Invites, Seed paper Invitations and on and on.  We recently added Corporate Gifts, Trophies, Mementos, Lapel Pins, Company Badges and likes.
 
My role in my business is to get something unique, something innovative to our esteemed clientele, make sure the customers get what they need and keep things updated on a timely basis. With my experience, I help my customers to create the Wedding Invitation of their Dreams.

Q3. Please share about unique feature/specialty/USP of your Product/Service.
 
We deal with a wide range of Wedding & Invitation cards as specified above along with Personalization.
 
A useful feature we own is, customers can view their short-listed Invitations from their phone/PC with a single click, so it is always easier for them to discuss with family and finalize Invitations. 
 
We have a Design Lounge where customers with their family reach in person to discuss and design the Invitations with our Designers on Live basis.
 
We serve a very unique One Stop Solution for our customers wherein the customer just needs to Select/Custom create Invitation Cards, finalize the draft and provide us the addresses, the rest is our responsibility. We print, label and courier the Invitations for Outskirts. But the other part is more interesting, our team goes to Invite guests in a Specially decorated Wedding Car, along with Band baaja to invite guests and we even Invite them with sweets along with the Invitation Cards. No Guest would remain unavailable at the Occasion then!
 
Q4. How would you explain the importance of your role in a Wedding?
 
Wedding Cards are known as the First Impression of the Dream Wedding. The latest Invitations also do include navigation barcodes for ease to access the venues. Along with that the Invitation Cards give the feel of love which encourages the guests to come and bless the couple and that matters a lot for sure. And nowadays people have become so specific even with the Themed Wedding Invitations specifically for the Destination Weddings.
 
Q5. What are the most common challenges you face at the wedding you are handling?

We need time to design and manufacture the 
unconventional Invitations, whereas many customers still have the tendency that Invitations would be ready. Real quick ones decrease the Creative Invitation Concepts.

Though we deal with E-Invitations, just a photo or video of the Invitation cannot provide the feel, the warmth when compared to a Physical Invitation which has a story and affections in itself.

 
Q6. How do you deal with these challenges?
 
We are continuously upgrading our skills to fasten the process of production and printing of Invitations to cope up with our customers.
 
Along with the same as specified above, we have a One Stop Solution where we take all the hassles from customers and still Invite the guests with utmost love and affection along with “Band Baaja and Sweets”.
 
Q7. Could you share one of your most unique creation/experience for/of a wedding?
 
We were honored to create the Invitations for Inaugural Gala for one of the Presidents of the USA, Reception Invitations for the Actress, Film producer, TV Judge & Wedding Invitation Cards for Indian Test Cricketers.


Q8. What type of collaborations would you like to explore in future?
 
We would love to collaborate with Wedding & Event planners and Wedding Card Retailers for supplying our manufactured Customized designs PAN INDIA as well as Global. I would love to meet wedding planners 
abroad as well as Wedding Card Merchants all over the world.
 
Q9. What is your vision for the next five years?

We are currently focusing more on Wedding Return Gifts and such Gift products other than B2C Wedding Card Business, to share happiness in more and more events through Invitations in the upcoming years.
 
Q10. What would you advise new entrepreneurs who want to start & sustain in the business?
 
The Invitation Card Industry has a lot of potential as Weddings are getting gigantic day by day, people are very much excited about everything, they just wish one thing - WEDDINGS SHOULD BE INSIDE OUT memorable.
 
But you need a lot of patience and creativity to sustain in the market. You should have the fire to provide something new to the market which eventually would be a lot of time and dedication.
 
Q11. LinkedIn profile URL link 

www.linkedin.com/in/ajit-rajdev
 
Q12. Facebook profile URL link

https://www.facebook.com/ajit.rajdev
 
Q13. Twitter profile URL link

NA
 
Q14. Instagram profile URL link

https://www.instagram.com/ajit.rajdev/
 
Q15. Personal blog URL link

NA

Q16. Company website & Company blog URL link

www.madhurashcard.com
 
Q17. YouTube channel URL link

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Interviewed by : Khushboo Chotaliya - Influencer & Co-Founder of Sanskari Decor from Mumbai, India

Referred by Santosh Sharma - CEO of Foresee Aviation from New Delhi, India

Khushboo is a student of Digital Influencers Academy.

Kindly follow Khushboo here: instagram.com/KhushbooBChotaliya

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